In the wake of the George Floyd murder, Movement for Black Lives, a policy and direct action arm of Black Lives Matter, launched The Breathe Act, a historic piece of legislation aimed at ending police brutality, diverting prison and police funding towards non-carceral solutions, and addressing racial injustice in actionable ways. My team and I worked with BLM founder Patrisse Cullors and her team to create a viral campaign to promote and popularize The Breathe Act. Our challenges included distilling complex policy into digestible and sharable phrases, creating viral, accessible digital content to spur action, and the coordination of an all day public zoom event in support of the bill. Working on this day and night, I contributed broadly including project management, political strategy, copywriting, and content strategy.